Juliana Cen Appointed As Managing Director Of HP Indonesia

Juliana Cen has been appointed as the new Managing Director of Hewlett-Packard (HP) Indonesia, taking over from Choon Teck Lim. Previously, she worked at Microsoft as the ASEAN Senior Partner Development Manager. Juliana is also known for her 11 years as the Country Business Lead for Asus Indonesia. In an official statement received by KompasTekno on Monday (January 13, 2025), HP highlighted her expertise in business and technology, particularly in consumer product sectors.

With over 20 years of experience in technology, Juliana is recognized for her proven ability to drive growth, innovation, and transformation in both consumer and commercial sectors, according to HP Indonesia. At Asus, she successfully boosted the notebook product business in the consumer market, leading to an increase in Asus's market share in Indonesia at that time.

At Microsoft, she contributed to the growth of cloud services for Micro, Small, and Medium Enterprises (MSMEs), while also enhancing revenue for Microsoft partners. In addition to her consistent career in technology, HP Inc. noted that Juliana has a strong track record in guiding large system integrators towards high-value solution partnerships and building sustainable ecosystems across various business segments. HP Indonesia believes that with her strong dedication, innovative mindset, and strategic expertise, Juliana will lead HP Indonesia into a new era of business growth and technological innovation. Her leadership philosophy is based on strategic vision, execution excellence, and empowerment through character building, mentoring, and genuine care for her team. Juliana is also committed to advocating for the rights of people with disabilities and empowering women.

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